Fashion Q+A
Style + Trends
Posted December 5, 2012
Former Calvin Klein PR Director Josh Reed makes customizing baseball caps accessible and sophisticated with launch of new online site, Gents.
Former Calvin Klein PR Director Josh Reed recently launched Gents,
an online shop offering sleek, customizable baseball caps that he believes are the next look of sophistication. “Guys love wearing caps, and I wanted to make it more appropriate to wear a cap at any occasion,” says Gents founder.
Gents sexy new website features a provocative black and white ad campaign with male models donning tuxes and black caps. The solid black cap, known as the director’s cap, is one of Gents’ biggest sellers. The brand provides hundreds of customization options with color, threading, logo design, and signature lines for creating a truly personalized cap. No matter your preferences for customization, Reed guarantees the results to be clean and non-flashy, the epitome of gentleman chic. “The guy who wanted this cap wants something minimal to make a statement in understated way,” adds Reed.
Reed worked diligently to make the customization template on the website very user friendly, something he said is especially important to male shoppers. Gents is not limited to males, however. Female celebrities including Zoe Saldana and Shay Mitchell have been spotted sporting their own customized Gents caps, posing the question, could they also be the new look for women?
But true to the name Gents, the site just launched stylish basics for men, including solid, clean cut t-shirts and V-necks, that like the caps, are supreme in fit and comfort, but are offered at a gentlemanly price point. “To me,” says Reed. “The definition of Gents is attainable luxury.”
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