Fashion Q + A UK
The Buzz
Posted December 2, 2012
BET's Sheila Johnson and friend Donna Karan gather fashions finest for a evening of fundraising, with proceeds going to the US Homeless Women’s Soccer team, the Lady Salamanders.
Dressed in black and accented with a bright, beautiful scarf, Sheila Johnson, a celebrated philanthropist and co-founder of Black Entertainment Television (BET) spoke in front of an intimate group at Donna Karan’s Madison Avenue Store. The occasion brought fashion and philanthropy together to raise awareness for Johnson’s women’s homeless soccer team, the Lady Salamanders. “Why salamanders?” asked Johnson to attendees. “The salamander is the only animal that can walk through fire and come out alive.” Not only is the salamander the crest of her women’s homeless soccer team, it is the symbol of Johnson’s empire, including her Shelia Johnson Collection, a visually enticing, ultra-luxurious scarf enterprise.
With great pride, she sported one of her vivid scarfs from her holiday 2012/resort 2013 collection, which recently launched on her website, SheilaJohnsonCollection.com. The scarfs are all crafted from natural yarn, made in Prato, Italy and incorporate digital imprints of photographs Johnson has taken throughout her world travels and philanthropy work. “I’ve been shooting some very incredible pictures that really moved and inspired me, and, I asked myself, should I put them in a book? No, everybody puts them in a book. I wanted to touch others through wearing them and sharing their stories,” said Johnson. The scarfs also gain meaning as a portion of proceeds go the life changing Lady Salamanders, the first ever all women’s team to represent the US at 56 nation Homeless World Cup in Brazil. Every purchase made in the store that night received a 10% discount, and a 10% donation was made to the Lady Salamanders.
No comments:
Post a Comment